Insights

Value of Content Management Systems (CMS)

For the last eleven weeks I have been experimenting with WordPress and Joomla. My experience shows there is much value in understanding and implementing the efficiency a Content Management System (CMS) provides. CMS based websites are cost effective and add value to the social media outreach. A CMS can be used for both an individual or a business. It is possible to have a unique site within minutes with little to no training.

Efficient and Convenient

Using a CMS for your company website can be a very affordable and efficient option. However, be sure your user’s needs can be met before making the transition. WordPress’s initial blog format can be eliminated by removing any element that would make the site appear as such. Creating a static homepage is effective in brand appearance and consistency thanks to the control it provides.
Training and time management are two key money savers thanks to the use of a CMS. The amount of HTML and CSS knowledge necessary to produce a WordPress site is minimal compared to traditional development. Basic websites can be constructed in a matter of hours compared to a number of weeks or months. Continual maintenance of the site can also be done in-house by anyone who has general computer knowledge. Each CMS has a large community of active users. This provides answers to any question that can be found with a quick Google search.

Plug-ins

Plug-ins are what truly sets WordPress apart from coding an entire website from scratch. Numerous plug-ins are available that can do anything from analyze the SEO of your site to adding additional security measures. Some of the most popular plug-ins interact with your social media outlets. This is incredibly efficient, and helps with brand visibility and awareness. One plugin that I found helpful protects the images on my site from being copied. This security measure is incredibly reassuring as I have spent so much time and effort on the work displayed.
Online store fronts can vary from CMS to CMS. Additional research may be necessary if that is a requirement for the website. Squarespace and Wix have storefront options built-in, but with WordPress a plug-in called Woocommerce will be required.

Themes

Themes are a preset design for a website and can hold a very specific or broad spectrum of content. There are millions of themes available and many of them come at no cost, or offer upgrades if you purchase them. This allows you to see your content laid out in a limitless number of designs, or to narrow the design down based on your needs and then spend time adding content to fit.
Themes can also be viewed in a sense that they help your site solve your user’s needs. For example, on this site, I chose a theme that had a built in gallery feature that also updated the four most recent additions to the home page. This not only allows me to store a collection of my work without needing to take the steps of downloading a plug-in, but it also updates my homepage with zero effort which provides interest to returning users. The value these plugins and themes provide is limitless.

In Conclusion

A CMS provides a quick and effective site editor through the support of a large community with countless plugins and tools available to effectively reach your target demographic on the web. Its ability to work with social media and your followers in conjunction with the website itself is incredibly time efficient, and the overhead cost is incredibly low. Based on the capabilities of WordPress and the minimal time needed to be dangerous, the value provided is substantial and worth serious consideration for any company or individual’s website.

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